Do you have what your customers are looking for when they need to make an urgent purchase? Imagine them in that situation. They forgot that a special date was approaching, didn’t buy a gift far enough in advance, and all they care about is being able to rely on a business where they can purchase that detail to give to a special person before the celebration date passes. In this article, you’ll discover why it’s worth being able to offer expedited shipping, especially during peak season.
There’s no doubt that expedited service is an ideal solution for businesses during times like these, when demand increases due to high sales volumes. One characteristic of these seasons is that they are delimited by a specific date. If you can’t promise the customer that their package will arrive on time, it’s very likely that they won’t make the decision to make the purchase, and therefore, having shipping alternatives that meet their needs makes all the difference.
How fast is expedited shipping?
During peak shopping seasons, demand surges, and the window for delivering gifts narrows. Expedited shipping emerges as the ideal solution, offering a swift and efficient alternative to standard delivery options. What sets expedited shipping apart is its promise of speed, ensuring that gifts arrive not just on time, but exactly when your customers need them. Whether it’s same-day, next-day, or second-day delivery, expedited shipping addresses the immediate needs of consumers, providing peace of mind and influencing their decision to purchase.
Why is expedited shipping perfect during peak times?
Because, for customers, it’s not useful if a birthday gift ordered online arrives after the celebration date or if a Halloween costume arrives in November. Being certain that their product will be delivered punctually not only provides them with peace of mind but also influences their perception of your shipping service; they’ll recognize that they can depend on your brand for their next urgent purchase.
Furthermore, if your business relies on products that sell more during specific seasons, having this service is also very convenient for your company, as it allows you to finalize the sales of those goods while they are still valuable. For example, it’s an advantage that you can guarantee to your customers that the toys they purchase will arrive before Christmas because, after December 25th, sales of products in that category will likely decrease.
Why the rising demand for expedited shipping?
Their interests have changed. Partly, this has been driven by the development of the e-commerce industry and the digitization of the buying and selling processes. Now, they not only want to receive their products faster but also are interested in having real-time visibility into what’s happening with their order, as demonstrated by a study conducted by PricewaterhouseCoopers in 2023 on consumer interests.
Particularly, the COVID-19 pandemic was a milestone that allowed consumers to adopt the habit of making their purchases through digital platforms, given the limitation of doing so in physical stores. As evidence of this, Santa Clara University, in partnership with the X Delivery app, conducted a study in 2022 to determine why consumers care about having faster shipping. They found that younger generations have a high interest in obtaining their products quickly and that this is one of the factors that influences their purchasing decision.
In this survey, conducted among online shoppers in the United States, it was found that 56% of individuals abandon online purchases due to shipping-related reasons. Of these, 42% cited speed of shipping as one of the most important factors in brand selection during purchase decisions. In fact, 26% remembered recently abandoning an online order because they needed the product immediately and the brand didn’t offer same-day shipping.
Are Consumers Willing to Pay for Speed?
There is no doubt. The need to have the product guaranteed and quickly makes it worthwhile for consumers to invest. In fact, regarding this, Santa Clara University’s study found that 75% of consumers said they had paid for shipping on a purchase to have their package arrive in a shorter time than what was provided by free shipping.
Furthermore, another advantage of expedited shipping for consumers is that, by quickly moving products in a single vehicle from origin to destination, shipment security is increased. When it comes to high-end products, such as jewelry, consumers are more willing to pay for fast and secure shipping that matches the value of the item they have purchased.
Go GLT for Your Expedited Shipping Needs!
Choose our team driving solution for expedited shipment delivery, enhancing road safety and efficiency. Our expedited delivery options ensure timely transportation, including same-day, next-day, second-day, local, or interstate within the USA, using dedicated vans and box trucks for prompt delivery. With GLT, benefit from constant load status monitoring, periodic location updates, photo confirmation at pickup and delivery, and Proof of Delivery (POD) within 15 minutes.
We prioritize security and peace of mind, offering load-matching solutions to optimize carrier schedules and reduce empty miles for enhanced capacity and cost savings. Our comprehensive cargo insurance coverage protects beyond carriers’ liability, safeguarding your business.
Whether it’s LTL, expedited, or weekend deliveries, rely on us for safe and timely freight arrival to meet your company and clients’ needs.